business-of-green-technology-investment

The Business of Green Technology is the Next Big Revolution

The compounding benefits of green technology will ultimately lead to a business’ ability to meet consumer demands, further positioning the enterprise for success.

Defining Green Technology

Green technology (or environmental technology) encompasses methods and techniques in which advanced knowledge is applied to the protection, preservation, and improvement of our environment while creating long-term economic and social development benefits.

Green technology is widely thought of to be the next big revolution that will significantly shape the daily lives and business practices of our global society. Much like the industrial and information technology revolutions before it, the green technology revolution will have similar impacts on our future, marking a time in history when a noticeable shift occurred in society’s values.

green-technology-energy-efficient-buildings

Green building design is a green technology which lowers operating costs, maximizes efficiencies, and improves productivity.

“Green technology offers many advantages to companies to compete better in the marketplace.”

What Does Green Technology Look Like to a Business

When applied, green technology is meant to enhance existing methods of production, operations, and general business practices for the long-term sustainability of our environment, human health, and economic prosperity. There is generally speaking, no facet of our world that cannot somehow benefit from green technology.

Business Benefits of Green Technology

There are many benefits of green technology development around the world. But particularly for businesses, green technology offers many advantages to companies to compete better in the marketplace. In business, green technology:

  • Adds value to existing business models
  • Creates entirely new business models
  • Attracts and retains customers
  • Attracts and retains top talent
  • Increases further capital investment
  • Reduces operating costs both short and long term
  • Improves marketability and corporate image
  • Develops strategic partnerships

Business Goals of Green Technology

Organizations of all varieties can achieve goals using green technology. Green technology helps organizations achieve goals in the following capacities:

1. Sustainability

The systematic shift from short-term gain which depletes natural resources, to the long-term prosperity of future generations.

2. Life Cycle Assessment

Especially pertaining to manufacturers, life cycle assessments end the “cradle to grave” cycle of production. Products can be manufactured using a life cycle assessment to ensure cradle to cradle cycles whereby products can be re-used at the end of their life.

3. Production Efficiency

Reducing the waste, pollution, and resource consumption which occurs during the manufacturing process.

4. Closed-Loop Innovation

Entire technology controlled “smart systems” monitor resource consumption and manage waste, while accounting for metrics that otherwise would never have been included.

green-technology-innovation-improves-business

Green innovation adds value to businesses and helps them stay competitive.

Green Technology Innovation & Solutions

Green technology solutions can take make shapes. Green tech companies are innovating efficient solutions that other businesses can apply in their own practices to improve their operations and increase their value to customers and shareholders.

  • Energy: solar, wind, and geothermal energy systems on new or existing buildings
  • Transportation: green parking, electric vehicles, public transit systems and infrastructure
  • Water: waste water recycling, rainwater harvesting
  • Waste: recycling, waste-to-energy, composting
  • High-performance buildings: LEED, BREEAM, and Passive House designs among others
  • Smart cities: urban design models that increase quality of life and reduce environmental impact
  • Production materials: low VOC’s, low-toxin, longer-lasting products
  • Agriculture: plant factories, vertical farms, building integrated agriculture
  • Stormwater management: green roofs, living walls, permeable pavement

The Viability of Green Technology Innovations

The economic viability of green technology needs to exist, be proven, and clearly presented for the proliferation of its innovation and implementation. This can only happen with investment that will maximize efficiency, raise awareness, increase employment, and expand collaborative opportunities.

“The economic viability of green tech can be achieved through investment that will maximize efficiency, raise awareness, increase employment, and expand collaborative opportunities.”

The expansion of the green technology sector is attracting a younger generation of employees. Central hubs, like Northern California and British Columbia are reaping the economic benefits that come from a thriving green tech sector. With plenty of investment incentives, incubation programs, and startup funding, it’s no wonder the top talent is attracted to this growing field of innovation.

The Future of Green Technology

With the increased awareness about environmental impacts, many existing policies at the national, state or provincial, and local levels of government will need to be revised and redesigned to support not only environmental protection goals, but economic development as well. This is where the need for creative and innovative policy advisors will play a very valuable role in shaping the adoption of green technology.

Not only will the private sector have support from positive and constructive government policies, but a growing number of incentives and rebates will further propel the integration of green technology into businesses.

The compounding benefits of green technology will ultimately lead to a business’ ability to meet consumer demands, further positioning the enterprise for success.

Are you a Green Tech startup? Get in touch with us and we’ll help share your story.

About The Author

PowerHouse Growers
PowerHouse Growers teaches you how to sustainably integrate urban agriculture into your cities, businesses, and homes. We provide clear solutions and benefits for better health, increased productivity, and lower environmental impact. By connecting you with experts, we bring awareness to solutions that may not be top of mind.